Karmer Surf, located on the Gold Coast of Australia, is a popular retail surf store known for offering clothing and accessories from top surf brands at outlet prices. With a dedicated customer base and an ideal location near the beach, Karmer Surf has built a strong reputation for quality products at great value. However, in a competitive retail environment, Karmer Surf recognized the need to enhance their digital presence and better connect with their audience. To achieve this, they partnered with COG Marketing to create a comprehensive marketing strategy that would modernize their online presence and engage more customers.